A Factsheet from It’s a question we are loathe to think about but it makes it harder still for your family if you don’t plan for that eventuality. It’s the conversation most small business owners avoid and delay but it’s better to address the practicalities. Will someone know how to log in, who to notify,Continue reading “What Happens to My Business If I Die or Am Incapacitated?”
Tag Archives: Small Business
Should I Accept Exposure Instead of Payment
A Factsheet from “We can’t pay you but we’ll give you great exposure…” It might be an influencer, a magazine, or a big brand asking for your product or time “in return for visibility.” At first, it feels flattering. Is it worth it? Exposure doesn’t pay the billsYou can’t use it to pay your rent,Continue reading “Should I Accept Exposure Instead of Payment”
Is It Time to Rebrand or Just Refresh
A Factsheet from When business slows, should you reinvent or refocus? If your website feels dated, your logo’s tired and sales are flat your brand could be holding you back Rebranding isn’t for the fainthearted as it’s expensive, risky, and time-consuming. Maybe it’s your confidence that’s taken a knock or a refresh would be enoughContinue reading “Is It Time to Rebrand or Just Refresh”
How Do I Build a Business That Doesn’t Depend on Me
A Factsheet from If you’re the engine of everything, what happens when you stop? You are the sales team, delivery driver, bookkeeper, customer service desk, stock manager and cleaner if you run a small business. If you stop, the business stops. That might feel normal but it’s not sustainable. What happens if you get ill?Continue reading “How Do I Build a Business That Doesn’t Depend on Me”
How to Handle Negative Press or Local Backlash
A Factsheet from One bad review is tough. But what if the issue is bigger? A customer complaint goes viral. A poorly worded sign causes offence. You’re being targeted in the local paper or dragged in a community Facebook group. Stay calm and don’t argue onlineResponding in anger (or defensiveness) makes it worse. Screenshots areContinue reading “How to Handle Negative Press or Local Backlash”