The 50 plus group is fast becoming a group to be reckoned with both socially, economically and socially. As a group it’s numbers are increasing rapidly. It’s group members are healthier, more active and involved in society than previous generations, and many have more disposable income than previous generations. Far from sitting down taking life easy, women (and men) in this group are likely to be on the move. Many are off to seek adventures abroad, others are going back to university to improve their education, whilst others are contemplating setting up a new business venture.