A Factsheet from It’s a question we are loathe to think about but it makes it harder still for your family if you don’t plan for that eventuality. It’s the conversation most small business owners avoid and delay but it’s better to address the practicalities. Will someone know how to log in, who to notify, what to do with the orders, invoices, or clients? If you don’t have a plan, your business could grind toContinue reading “What Happens to My Business If I Die or Am Incapacitated?”
Tag Archives: Entrepreneurship
Should I Accept Exposure Instead of Payment
A Factsheet from “We can’t pay you but we’ll give you great exposure…” It might be an influencer, a magazine, or a big brand asking for your product or time “in return for visibility.” At first, it feels flattering. Is it worth it? Exposure doesn’t pay the billsYou can’t use it to pay your rent, people and bills. If a company values what you do, they should value it enough to pay. Some collaborations canContinue reading “Should I Accept Exposure Instead of Payment”
Is It Time to Rebrand or Just Refresh
A Factsheet from When business slows, should you reinvent or refocus? If your website feels dated, your logo’s tired and sales are flat your brand could be holding you back Rebranding isn’t for the fainthearted as it’s expensive, risky, and time-consuming. Maybe it’s your confidence that’s taken a knock or a refresh would be enough to reenergise you and your business. Check for brand driftIs your current branding still true to what you do andContinue reading “Is It Time to Rebrand or Just Refresh”
How Do I Build a Business That Doesn’t Depend on Me
A Factsheet from If you’re the engine of everything, what happens when you stop? You are the sales team, delivery driver, bookkeeper, customer service desk, stock manager and cleaner if you run a small business. If you stop, the business stops. That might feel normal but it’s not sustainable. What happens if you get ill? Want a break? Need to grow? Building a business that doesn’t rely on you 100% isn’t just about scaling. It’sContinue reading “How Do I Build a Business That Doesn’t Depend on Me”
How to Handle Negative Press or Local Backlash
A Factsheet from One bad review is tough. But what if the issue is bigger? A customer complaint goes viral. A poorly worded sign causes offence. You’re being targeted in the local paper or dragged in a community Facebook group. Stay calm and don’t argue onlineResponding in anger (or defensiveness) makes it worse. Screenshots are forever. Say less, say it well. Acknowledge, don’t avoidIf something went wrong, own it. “We’re sorry. We got it wrong.Continue reading “How to Handle Negative Press or Local Backlash”