A Factsheet from When money is tight, marketing is often the first thing small business owners cut. But without marketing, potential customers may never find you — and sales will dry up. The good news? Effective marketing doesn’t have to break the bank. Register at http://www.business111.com for more factsheets By Liz Barclay Know Your Audience Start by identifying your ideal customer: Knowing this allows you to target your efforts and avoid wasting time andContinue reading “Marketing: Attracting Customers on a Budget”
Tag Archives: Entrepreneurship
HR: Managing People Without a Big HR Department
A Factsheet from People are what makes a business, but they can be difficult at times. Recruiting and managing employees can be the most rewarding part of running a business , but it can also be the most daunting, especially if you don’t have anyone experienced in HR and employment law. In the UK, as soon as you employ someone, even part-time, you take on a set of legal responsibilities and you ignore thoseContinue reading “HR: Managing People Without a Big HR Department”
Business Technology: Choosing the Right Tools
A Factsheet from Technology can boost productivity, cut costs, and help you compete. However it’s vital to choose the right tools for you and therein lies the dilemma. How do you know what to spend your money on? What’s the problem you’re trying to solve. Too many businesses pay for software they barely use because they didn’t match the tool to the need. Look for cloud-based tools that scale with your business suchContinue reading “Business Technology: Choosing the Right Tools”
Bookkeeping – Staying on Top of Your Records
A Factsheet from Bookkeeping is the backbone of your business finances. Without accurate records, you can’t know your true financial position, plan ahead, or meet your legal obligations. Yet for many small business owners, bookkeeping is something squeezed in late at night — or worse, left until the tax return deadline. Register at http://www.business111.com for more factsheets By Liz Barclay Your Legal Responsibilities In the UK, every business is required to keep accurate financialContinue reading “Bookkeeping – Staying on Top of Your Records”
Small Businesses Are Not Big Business in Miniature – So Why Are the Rules the Same?
Register at http://www.business111.com for more factsheets By Liz Barclay Register at http://www.business111.com for more factsheets By Liz Barclay A Factsheet from When rest feels like a luxury, it’s time to think about the price you’re really paying. If you run a small or micro business, you’ll know how difficult even taking a lunch break is. By 8 in the evening, you’re exhausted and still replying to customer emails. You haven’t had a week offContinue reading “Small Businesses Are Not Big Business in Miniature – So Why Are the Rules the Same?”