A Factsheet from Working with loved ones can bring trust or tension. Running a small business is lonely at times. The pressure, the hours, the risks are all hard to explain to someone who hasn’t lived it. When a family member says, “Can I help?”, it can feel like a gift. They know you. You trust them. They need work. You need support. What could possibly go wrong? A lot! Hiring a relative, partner, orContinue reading “Should I Hire a Family Member—or Is That Asking for Trouble?”
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How to Sell to Other Businesses Without Cold Calling
A Factsheet from Register at http://www.business111.com for more factsheets By Liz Barclay If you’re a small business owner, the idea of cold calling might make you shudder. Picking up the phone to someone you’ve never spoken to, interrupting their day, and asking them to buy from you can feel daunting. For many, it’s not just uncomfortable; it’s ineffective. B2B buyers today are more likely to do their own research before contacting a supplier. They wantContinue reading “How to Sell to Other Businesses Without Cold Calling”
Winning Local Customers on a Small Marketing Budget
A Factsheet from When you’re running a micro or small business, you can’t always throw money at advertising. Big-budget campaigns on TV, billboards, or Google Ads are well out of reach for most. But that doesn’t mean you can’t compete especially when your customers are local. Building a loyal local customer base doesn’t have to cost much. With the right approach, your time, creativity, and community connections can be more powerful than expensive ads. MakeContinue reading “Winning Local Customers on a Small Marketing Budget”
When to Hire Your First Employee – and How to Get it Right
A Factsheet from One of the hardest calls a small business owner makes is when to recruit their first employee. Bring someone on board too soon and you might not have enough steady income to cover their wages. Wait too long and you risk burnout, turning down work, or losing customers because you can’t keep up. The first employee is a big milestone. You’re not responsible for only yourself anymore. You’re an employer, with legalContinue reading “When to Hire Your First Employee – and How to Get it Right”
Using Micro-Investors and Crowdfunding to Raise Capital
A Factsheet from Register at http://www.business111.com for more factsheets By Liz Barclay Raising money for your business no longer means waiting weeks for a bank to say yes. Crowdfunding and micro-investment platforms have opened up new ways for small businesses to get funding directly from the people who believe in them. These may be customers, communities, and individual investors. Whether you’re launching a new product, expanding services, or bridging a cash gap, crowdfunding can raiseContinue reading “Using Micro-Investors and Crowdfunding to Raise Capital”